Martha Anne Rich, Ph.D.

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Dr. Martha Anne Rich, Owner of Rich Potential, LLC, is a licensed psychologist and coach with over 20 years of experience working with individuals, groups, and organizations. In her work with clients, Martha Anne employs powerful listening and questioning in order to get to the heart of the matter with clarity and empathy. She works collaboratively with clients to establish behavioral goals within the context of the client’s most important values and vision for the future.

Dr. Rich is a graduate of Vanderbilt University where she earned degrees in English and Psychology. She obtained a Doctorate in Clinical Psychology from The University of Alabama. Martha Anne is a member of the American Psychological Association and of the Society of Consulting Psychology. Recently, she’s advanced her studies in an executive coach training program.

In addition to coaching and consulting to organizations, Dr. Rich provides psychological services to adults in the Birmingham, Alabama metropolitan area.